How Ecommerce Photo Editing Services in Australia Help Online Stores Sell More
High-quality product images are crucial for e-commerce businesses. They help build brand credibility, enhance conversions, and engage customers.
A survey from Weebly shows that 75% of online shoppers find eCommerce photography highly influential in their purchasing decisions. This underscores the importance of effectively displaying products online.
That makes choosing the right eCommerce photo editing service provider important.
When evaluating potential service providers, consider factors such as turnaround time, pricing, image quality, customer support, workflow efficiency, and the range of services offered.
Here’s an in-depth article to help you choose the best eCommerce photo editing service in Australia.
Role of eCommerce Photo Editing Services
Range Of Services
Your eCommerce photo editing service provider should offer a range of services that meet all your editing needs.
Managing multiple vendors simultaneously can be challenging, leading to complications in tracking and coordination.
For this reason, it’s beneficial to work with a single partner that provides all the required services in one place.
Ecommerce photo editing services like PixelPhant delivers complete solutions along with file renaming, file management, and eCommerce image uploads.
A few of these are:
- Product image editing: Background removal, ghost mannequin, and shadow creation for your product listings.
- Ghost mannequin: Neck joint, sleeve joint, apparel reshaping, and retouching for ghost mannequin images.
- Fashion and model retouching: Advanced skin retouching, body reshaping, and color correction for high-end editorial content.
Additionally, a service that can provide variations for different platforms like Amazon or Google Shopping makes the process easier for retouching teams to manage.
Photo Editing Advancements
Photo editing has come a long way, enabling faster and more efficient processes.
Many eCommerce photo editing services use software like Adobe Photoshop and Lightroom, which are equipped with features that streamline editing tasks.
Artificial Intelligence (AI) is also becoming increasingly common, offering tools that automate background removal and enhance image quality with minimal manual input.
These advancements not only improve the quality of images but also reduce turnaround time, allowing online stores to keep up with market demands.
Benefits of Professional Photo Editing Services
Increased Sales
High-quality photos influence consumer purchasing decisions, which directly impacts conversion rates. This, in turn, leads to higher engagement and, consequently, increased sales.
Brand Consistency
Consistent imagery across all platforms strengthens brand identity. Professional editing ensures that colors, lighting, and styles remain uniform, building brand recognition and customer trust.
Competitive Edge
Eye-catching, professionally edited images attract customers and differentiate a brand from competitors with increased repeat purchase history.
Improved Customer Experience
The above three enhance the shopping experience altogether. This leads to reduced return orders, which gains more positive reviews for the brand.
Things To Keep In Mind When Choosing eCommerce Photo Editing Services in Australia
When selecting a photo editing service in Australia, eCommerce should consider these factors to ensure they make the best choice for their needs.
Quality Of Photo Editing
Low-quality photos can deter potential buyers, whether for an Amazon listing or a high-end fashion shoot for your online store.
Therefore, eCommerce businesses should collaborate with providers who specialize in their type of eCommerce photography and are willing to offer a trial.
Many leading product photo editing services in Australia excel in various areas, but it’s essential to find the one that suits your specific requirements.
If your business requires specialized editing, such as for jewelry or reflective products, it’s crucial to discuss your expectations with the team beforehand.
Always create a style guide and test different services through trials to help you identify the ideal eCommerce photo editing service in Australia.
Turnaround Time
One of the top concerns for photography studios is how quickly the photo editing service provider can give timely edits without compromising quality.
Most reputable photo editing services in Australia offer flexible turnaround times ranging from 24 to 72 hours, depending on the project’s complexity.
Services like PixelPhant and Pixelz also offer 2-hour and 3-hour express delivery.
When evaluating a provider’s speed, look for clear communication channels to ensure expectations are set upfront.
Additionally, consider services that provide expedited processing for time-sensitive campaigns as they may have infrastructure for handling urgent requests.
Workflow Infrastructure
Understanding the workflow infrastructure of a photo editing service can provide insights into their efficiency and reliability.
A well-structured workflow typically includes:
- Initial Consultation: Understanding client needs and expectations.
- Submission Process: Clear guidelines for submitting images.
- Editing and Quality Control: A multi-step process that reviews edits for quality before delivery.
- Feedback Mechanism: An option for clients to provide feedback and request adjustments.
Additionally, some services offer cloud-based infrastructure, which speeds up file transfers and ensures data security and backup in unforeseen circumstances.
This way, a streamlined workflow can lead to faster service and higher-quality results.
Pricing
While cost is crucial, it should not be the only factor. Many eCommerce businesses make the mistake of opting for the cheapest service, which can result in subpar images that negatively impact sales.
Instead, it’s essential to strike a balance between cost and quality. Simple edits like background removal or color correction are generally priced lower, while complex tasks like retouching and shadow creation can be more expensive.
However, many services offer tiered pricing, allowing businesses to select packages that meet their needs and budgets.
For example, PixelPhant charges as low as $0.40 per image for basic edits. Companies like Pixelz also offer monthly subscription charges for their customers.
Customer Support
Reliable customer support is essential for businesses operating across various time zones or facing tight deadlines.
Many photo editing services provide 24/7 assistance, especially if they have offshore teams available to respond to inquiries at any hour.
Therefore, it’s important to verify that the provider offers multiple communication options such as email, phone, and chat to quickly address any issues that may arise.
Conclusion
eCommerce photo editing services in Australia are a logical investment that will significantly enhance online stores’ performance.
These benefits extend beyond representation, contributing to increased sales, brand consistency, and improved customer experiences as discussed above.
As the online retail landscape continues to evolve, the importance of professional photo editing will only grow. Leveraging these services is a strategic move that can pay dividends for Australian eCommerce businesses looking to boost their visibility and sales in today’s competitive market.
